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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

After retailers finalize all inventory shipments and secure holiday storage, it’s time to implement a strong integrated digital marketing strategy. Focusing on an integrated digital marketing campaign can be the factor this year to a successful holiday season. What is an integrated digital marketing campaign?

Marketing 306
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Nordstrom Financial Chief Bramman Steps Down; Insider Appointed Interim CFO

Retail TouchPoints

Nordstrom CFO Anne Bramman will step down from the role she has filled since 2017 on Dec. SVP and Chief Accounting Officer Michael Maher will step into the role on an interim basis while the company conducts an internal and external search for a permanent CFO. “As

Finance 276
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Can a smaller-format Whole Foods help Amazon win in the grocery market?

Inside Retail

Last week, Amazon -owned grocery chain Whole Foods announced the launch of a new format store, Whole Foods Market Daily Shop, to make grocery shopping more convenient for urban consumers. Whole Foods Market Daily Shop is not the grocery retailer’s first foray into smaller storefronts. Amazon’s US$13.7

Marketing 130
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How British brand Papier is driving growth in the global stationery market

Inside Retail

In a world where technology, from smartphones to AI, is being integrated into almost every aspect of daily life, it may surprise some people to learn that the stationery market is thriving. In 2017, Papier raised approximately US$4 million in a Series A funding round. per cent during the forecast period between 2024 to 2029.

Marketing 100
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The Body Shop Australia facing ‘cashflow crisis’

Inside Retail

The Guardian has quoted sources explaining that the money earned by the key overseas businesses during the peak trading period in November and December was paid into a global account, based in the UK – “a practice termed ‘cash pooling’”. Some 20 stores in New Zealand are also affected, managed by the Australian business.

Shopping 290
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What to know about Woolworths’ appointment of its first female CEO in 100 years

Inside Retail

The appointment of Amanda Bardwell as Woolworths Group’s next managing director and CEO, effective September 1, marks a historic moment for the parent company of Woolworths Supermarkets and Big W, which reported nearly $65 billion in sales last financial year. She took on her most recent role, as the managing director of WooliesX, in 2017.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

Instead, a series of recent diversifications, including the launch of a direct-to-consumer site in 2017, meant the brand was poised to roll with the pandemic punches. While the pandemic-prompted ecommerce boom certainly played heavily into these results, Florin also credits the deployment of email marketing tools from Omnisend.

Wholesale 262