Remove tag targeted-advertising
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3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud

Retail TouchPoints

Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors. Ad fraud is any online advertisement cost you pay for a non-targeted buyer.

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How Poor Page Load Time is Killing Your Business

Retail TouchPoints

Well, they only result in frustrated users and wasted advertising budget. That’s why in today’s competitive ecommerce space, marketing and advertising executives are leading the charge on making their sites faster. Today, Loveless runs Edgemesh , the global web acceleration company he co-founded with two partners in 2016.

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Is Apple’s Vision Pro destined to be an AR flop? Or is it a game changer?

Inside Retail

But the real talking point of the Vision Pro is the price tag, US$3499, which seems to limit the product’s target audience to wealthy fans or corporate users. Microsoft’s foray into this space with its Hololens in 2016 was marginally successful with 300,000 units sold. A flop in the making?

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Getting Retail Website Localization Right the First Time

Retail TouchPoints

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. Created in 2016, Weglot was built to make website translation fast, simple and instant. And cross-border ecommerce is booming.

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2021 actionable strategy to increase Instagram followers from 0-30k in three months

I Love Fashion

Therefore, if Instagram Reels aren’t on your radar, you might possibly be lagging behind in the race to entice your targeted audience. Key takeaway: Encourage users to get engaged using the captions like, ‘Tag a friend who you would want to go shopping with’ or ‘Tag a friend who must see this video’.

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The Google Ads Strategy of Purple Mattresses

Store Growers

Here is a quote from CMO Alex McArthur : “We have more people on our creative team than our advertising or acquisition team. Purple mattress” didn’t exist as a search term before 2016, and today it drives most of their sales. This kind of placement is the big leagues when it comes to online brand awareness advertising.

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Jason & Scot Show Episode 258 – Retailer Owned Brands and Other News

Retail Geek

In episode 258 we cover some recent industry news, including new information on owned brands at Amazon, Target, and Bed Bath & Beyond. In this episode we cover the latest owned brand news from Amazon, Target, and Bed Bath & Beyond. A weekly podcast with the latest e-commerce news and events. Transcript.