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Opinion: Is the pandemic pet boom sustainable?

Inside Retail

Australia, already boasting one of the world’s highest household pet ownership rates, with nearly two-thirds of households owning a pet as at the 2016 Census, increased its pet count to 29 million — more pets than people. Retailers are stepping up to offer products and services to suit.

Consumer 246
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3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud

Retail TouchPoints

Tag automated or bot traffic: Now that we understand how many users aren’t engaged and have a breakdown by channel, let’s use additional data. Bot protection services are often provided by security companies to defend against these bad players. In advertising, blocking the page view doesn’t really save money.

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Robots, RFID tags and an incubator area: Inside Decathlon’s new Data Lab

Inside Retail

Decathlon’s Data Lab in Singapore is the latest facet of the brand’s pursuit of innovation and part of its efforts to develop new digital services and incubate data projects, in collaboration with partners such as Sport Singapore, research agencies, and schools.

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How Has Web Analytics Changed Over the Years?

Small Biz Trends

Many millions of businesses are already relying on analytics services to better understand the behavior of their customers and optimize their web experiences. There are approximately 28 million businesses using Google Analytics today, with the world’s most popular analytics service currently in its fourth iteration.

Marketing 134
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Getting Retail Website Localization Right the First Time

Retail TouchPoints

It means taking into account elements like native language SEO, providing images that are appropriate for a local market, and making sure your site is taking into account all the cultural nuances of the regions you’re trying to sell in. Created in 2016, Weglot was built to make website translation fast, simple and instant.

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How Poor Page Load Time is Killing Your Business

Retail TouchPoints

The CrUX provides real-world authentic user metrics gathered from the millions of Google Chrome users who load billions of websites each month. When Google added a client-side service worker to its sites, it saw a 39% decrease in first paint times. Is it ready? Largest Contentful Paint.

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Better, Together – Cisco IT at the Tokyo Olympics

Cisco Retail

While Cisco IT has been heavily involved in previous events, including Rio 2016 and London 2012, this time was different. We needed full visibility and transparency of any incidents to our IT services and tagged close to 6,000 configuration items (e.g., downtime for maintenance, upgrades, hot/cold backups).