Remove tag online-retailer
article thumbnail

3 Steps Retailers Can Take to Detect and Defend Against Ad Fraud

Retail TouchPoints

As a technology vendor, I have rare insight into the day-to-day of online retailer consumer traffic. Ad fraud is a collection of tactics that fraudulently represent online advertising impressions, clicks, conversion or data events in order to generate revenues for publishers or exhaust advertising budgets for competitors.

article thumbnail

Is Apple’s Vision Pro destined to be an AR flop? Or is it a game changer?

Inside Retail

But the real talking point of the Vision Pro is the price tag, US$3499, which seems to limit the product’s target audience to wealthy fans or corporate users. Microsoft’s foray into this space with its Hololens in 2016 was marginally successful with 300,000 units sold. A flop in the making?

Shopping 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Opinion: Is the pandemic pet boom sustainable?

Inside Retail

It’s been a little more than two years since I last wrote about the premiumisation of pet food and supplies for Inside Retail. Retailers are stepping up to offer products and services to suit. Retailers cite seeing an increase in health supplements.

Consumer 246
article thumbnail

Robots, RFID tags and an incubator area: Inside Decathlon’s new Data Lab

Inside Retail

Inside Retail: Why has Decathlon launched the Lab, what’s involved and why has it been described as being people-first? Stephan Veyret : Starting out as an e-commerce sports retailer in Singapore, Decathlon Singapore became one of the pioneers in the omnichannel approach with the establishment of our first experience store at Bedok in 2016.

article thumbnail

Personalization in the Age of GDPR

Retail TouchPoints

We want our apps and online experiences to know us as well as our friends do. We look to our Netflix homepage for curated TV and movie recommendations, rather than checking out the latest releases online. This puts retailers in a tough spot — damned if you do, and damned if you don’t. Absolutely not.

Consumer 260
article thumbnail

How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

The business, which specialises in oversized sunglasses, was founded by sisters Tammy Schmidt and Kylie Thomasz in 2016. Thomasz told Inside Retail that she started commenting on the brand’s Instagram posts, which the pair jumped on right away. “We The business has subsequently grown from one style in 2016 to almost 20 SKUs today.

article thumbnail

How Poor Page Load Time is Killing Your Business

Retail TouchPoints

When it comes to a retailer’s online presence, speed is essential. Just a single second of increased load time can devastate a retail brand’s online efforts. For example, here’s a look at some real-world impacts a single second has on online stores: A one-second delay eats away 7% of the coveted conversion rate.