How Online Sellers Can Capitalize on Social Commerce Trends
Independent Retailer
FEBRUARY 15, 2022
by PingPong Payments. Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. .
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