Independent Retailer
FEBRUARY 15, 2022
Social commerce is a subset of ecommerce, and harnesses the purchasing power of young customers on innovative new retail platforms. In 2021, social commerce sales increased by over 35 percent, totaling a spend of over $36 billion, still only 10 percent of what the Chinese market will spend. . trillion in 2022.
Retail TouchPoints
AUGUST 1, 2022
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person.
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Inside Retail
APRIL 29, 2024
Corporate executives are in an era that is championing them to leverage their corporate resources for positive social impact. Former Big W managing director, David Walker recently became a board member for Good360 shortly after stepping down from his role with the Woolworths Group in November 2023 to become a ‘freedom explorer’.
Retail TouchPoints
OCTOBER 7, 2022
In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. British newspaper The Independent has always been a bit of a rebel.
Small Biz Trends
JULY 8, 2021
per year on average between 2016-2021. between 2016-2021. According to a report from eTail and Stackla, 89% of retailers surveyed are either currently using social commerce, implementing it, or planning to do so within 24 months at the latest. The number of small specialty stores has declined 0.8%
Inside Retail
OCTOBER 12, 2023
This can be attributed in large part to the introduction of image-focused social media platforms like Instagram in 2010 and TikTok in 2016, which have made it easier for memes and fads to go viral and – just as rapidly – fade into obscurity. It’s not just that trends have become more fleeting, they’re also more fragmented.
Inside Retail
JANUARY 2, 2023
While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.
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