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JCPenney Launches Plus-Size Apparel Line with Supermodel Ashley Graham

Retail TouchPoints

Graham, who made history as the first size 14 model to be featured on the cover of Sports Illustrated Swim in 2016, has advocated for self-acceptance and female empowerment as she leads the conversation about body diversity on the runway.

Apparel 218
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David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’

Retail TouchPoints

Our customers look to Davids for all things wedding and planning, and Pearl Media Network will now allow advertisers to authentically capture our audiences, tapping into consumers during the household formation a true first for the industry, said Elina Vilk, Chief Business Officer at Davids Bridal in a statement.

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Goop Launches New Mass Beauty Brand at Target, Amazon 

Retail TouchPoints

But now, the actress is attempting to re-engage with everyday consumers by launching a new beauty brand that will be sold at Target and on Amazon starting Oct. Gwyneth Paltrow’s Goop brand has typically been synonymous with “exclusivity” and even “elitism.” ”

ATS 278
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Fickle Consumers? CVS Prescribes its CarePass Paid Loyalty Program

Retail TouchPoints

The pharmacy chain’s comically long trail of coupons has practically reached icon status (if being a clue in the New York Times crossword puzzle is any indication; take a look at 60 Down from earlier this year). All CarePass members are also ExtraCare members, so [the two] are very much tied at the hip.”

Consumer 288
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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

High-profile speakers for the event at New York City’s Javits Center include Olympic gymnast Simone Biles, actor and writer Kal Penn and a host of retail industry heavyweights including Macy’s Jeff Gennette, Target ’s Brian Cornell, Kroger ’s Rodney McMullen, LVMH ’s Anish Melwani and Neiman Marcus’ Geoffroy van Raemdonck.

Consumer 289
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Sustainability and Profitability: How Embedding Sustainability can Boost Business Performance

Retail TouchPoints

At the same time, underfunded sustainability teams spend much of their time educating other departments rather than executing initiatives. Embed Sustainability Across the Company This topic is front of mind for OnePointFive as we look systemically at how organizations can accelerate their decarbonization plans.

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DTC Activewear Brand Vuori Valued at $4B After Latest Funding

Retail TouchPoints

Vuori has received a $400 million investment from SoftBank Vision Fund 2 that values the activewear brand at $4 billion just six years after its debut. Launched in 2016 as a DTC business, Vuori has since expanded to brick-and-mortar via wholesale at retailers including Nordstrom and REI , as well as with 10 standalone stores.

ATS 264