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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Then there’s the cost of acquiring customers.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. Some of the most successful retailers today include Dollar General, Dollar Tree, Target, Costco and Walmart. Customers love it but it’s costly for retailers. Do you like this content?

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

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Retail Statistics You Should Know

Small Biz Trends

The following retail stats from IBISWorld will help you understand the landscape of small specialty retail stores in the US: There are around 131,470 small specialty retail stores in the US in 2021. per year on average between 2016-2021. between 2016-2021. Advertising by Retailers.

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PepsiCo.’s Strategy for Success, 4 Things to Consider

Indigo 9 Digital

Spirits based ready to drink cocktails are hot right now, growing by 226% between 2016 and 2021. This is not an advertising ploy. Some consumers also prefer smaller sizes because it allows for better portion control and according to Laguarta that is “a big trend.” This is why both PepsiCo. Smaller portion sizes. Energy drinks.

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Tim Hortons’ Turnaround Strategy, Why it’s Working

Indigo 9 Digital

in 2016 to -1.5% Customers that were loyal to you don’t always return even when you are trying hard to get them back. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content? Quality improvements.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. After that Dirty Lemon decided to part ways with advertising on Facebook and Instagram. Facebook advertising) it might be time to try something else. of retail sales in 2022 in the United States.