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3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. From a marketer’s perspective, this gives you the opportunity to blur the lines between native content and branded advertisements.

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Getting Retail Website Localization Right the First Time

Retail TouchPoints

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. In recent months the global COVID-19 pandemic has had a huge impact in retail. And cross-border ecommerce is booming.

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Guest Post from Flame Analytics: The Rise of Pop-Up Shops: Benefits and How to Start One

Retail Adventures

They are often used by businesses to create buzz around a new product launch, test new markets, build brand awareness, or simply to generate additional revenue during peak seasons. Obtain Necessary Permits : Check local regulations and obtain any necessary permits or licenses for operating a temporary retail space.

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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. per year on average between 2016-2021.

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5 New Ways Retail Marketers Can Utilize Location Data This Year

Retail TouchPoints

Here are five novel use cases (with real world examples) for retail marketers looking to maximize offline intelligence in 2020: 1. Knowing how audiences engage with various media channels is crucial for building a more cohesive and intelligent marketing mix, but it’s no easy task. Uncovering each channel’s conversion window.

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Dynamic Pricing vs. Personalized Pricing, What’s the Difference?

Wiser

Even Walmart is capitalizing on dynamic pricing by advertising certain products on their digital signs based on the temperature outside. . In a 2016 report, 28 percent of respondents saw dynamic pricing as an opportunity. In addition, the retail market is a very versatile and flexible industry. Personalized Pricing .