Oatly’s Strategy, 5 Reasons it Has Taken Off
Indigo 9 Digital
FEBRUARY 9, 2023
By all accounts Oatly is an overnight success. Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Once Oatly’s creamy oat milk hit the shelves in America in 2016 it didn’t take too long for the product to take off.
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