tag targeted-advertising 
Store Growers
JANUARY 29, 2019
The company launched back in 2015 with a $171,000 Kickstarter campaign. Here is a quote from CMO Alex McArthur : “We have more people on our creative team than our advertising or acquisition team. Google has a research survey called Brand Lift which is an experiment that divides the audience you want to target into two.
Store Growers
MARCH 9, 2021
Ritual Vitamins has been around since 2015 and aims to bring more transparency to supplements. They’ve used a lot of the money they raised to further build out their product catalog, develop other multivitamins, and target new audiences like all women, me and kids. The Problem With Using Google Ads For Content Promotion .
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