6 Ways Farfetch is Disrupting Luxury Retail
Indigo 9 Digital
SEPTEMBER 7, 2022
Under this model brands have more control over merchandising, pricing and the customer experience. With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image. In 2015 Farfetch purchased Browns, a luxury fashion boutique in London.
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