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Alibaba’s Business Model – How the eCommerce Giant Makes Money

Indigo 9 Digital

It is a consumer-to-consumer platform where small businesses and individuals sell items to consumers. It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Launched in 2010 AliExpress is a global retail marketplace.

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Under Armour’s Strategy, 3 Things to Know

Indigo 9 Digital

By Tricia McKinnon In 2015 Under Armour passed Adidas to become the second largest sportswear company in the United States. With the shift towards consumers wearing more casual clothing many brands are trying to get a piece of the athleisure market. But since then the brand has lost its way. Athleisure. Do you like this content?

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. While stores will always have value all brands are rethinking how best to serve their consumers digitally. In 2015 Farfetch purchased Browns, a luxury fashion boutique in London.

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Alibaba’s Strategy, 6 Things to Consider

Indigo 9 Digital

“Our stores played a pivotal role in the fulfillment of these sales as almost two-thirds of our online revenue [in the fourth quarter of 2020] was either picked up in-store or curbside, shipped from a store or delivered by a store employee. Fast shipping. Invest in other brick and mortar retailers. Do you like this content?

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly. Just ask mattress retailer Casper.

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