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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online.

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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Shake Shack may not have the sales or reach of a McDonald’s but it does have a place in the hearts of millions of consumers. Walmart, for example, became the largest seller of organic food in the United States in 2015 more than a decade after the first Shake Shack opened. For many retailers success or failure has to do with timing.

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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

Primark is one of the fastest growing retailers in Europe with plans to have more of a presence in the United States. When you look at the retail sector it tends to be the top of the market, luxury retailers and the lower end of the market, discount stores that perform the best. Rock bottom prices. No eCommerce.

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

It joins a slew of American retailers that came to Canada but decided not to stay. The most famous exit of all time is when Target abandoned 133 stores in 2015 after failing to make the model work after only two years in Canada. More brands are selling direct to consumer. So the question is, is it us or is it them?

Apparel 97
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What You Need To Know About The Non-GMO Project Verification Process

Rangeme

SCS has been a Technical Administrator auditing companies around the world to the Non-GMO Project Standard since 2015. Now more than ever, consumers want detailed information about the food they eat and look to certifications shown on product labels for insights and guidance.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?

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Domino’s Pizza’s Strategy for Staying On Top

Indigo 9 Digital

If you are planning on ordering pizza tonight and want it from Domino’s Pizza in most cases you have to close your Uber Eats app and order directly from Domino’s Pizza. We believe this dynamic will continue to pressure the delivery category in the short term, as long as consumers’ disposable income remains pressured by macro-economic factors.”