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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. AMP for email allows marketers to send surveys and collect data, too. Why AMP, and Who’s on Board?

Marketing 255
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How to Orchestrate to Eliminate Regional Payment Barriers for Ecommerce Success

Retail TouchPoints

For retailers and regional payments, consumer payment preferences play one piece, while checkout optimization and diversification play another. Retailers have seen new payment methods like open banking, digital wallets, crypto and more permeate the market. Diversify and optimize the retail checkout.

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What next for PayPal, as CEO announces he is standing down?

Retail Focus

New companies have sprung up in the fintech sector, hoping to carve out a chunk of the market for themselves, but the best-known name is PayPal. It was primarily associated with the checkout at the online auction site and being used for peer-to-peer transactions. billion in 2015. Paypal reported very healthy revenues of $9.2

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Beyond the Transaction: How PayPal is Helping Remove Friction Across the Commerce Experience

Retail TouchPoints

Since spinning off from eBay and going public for a second time in 2015, PayPal has expanded its reach well beyond that one digital marketplace to more than 30 million merchants worldwide. For example, what you generally find in most checkouts [in a sector like grocery] are your standard Visa and Mastercard.

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3 Ways Retailers Can Harness the Post-Purchase Experience

Retail TouchPoints

The pandemic has shifted post-purchase expectations — consumers expect a more personalized, relevant-to-them experience that goes beyond checkout. consumers will unsubscribe completely from marketing content if they are incorrectly targeted by marketing outreach.

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How Merchgirls supercharged business growth by 300% during the pandemic

Inside Retail

Established in 2015 by Hannah Chipkin and Pippa Joseph, Merchgirls quickly became the go-to merch solution for companies that wanted something different to the traditional merchandise offering. Merchgirls is a creative agency, focusing on creating merchandise that’s twice as nice for the broader market. What were the results?

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Consumers and Merchants Should Look Before They Leap into BNPL Services

Retail TouchPoints

Surges in online shopping during the pandemic helped fuel the growth of point-of-sale loans — a market that is forecast to grow at an annualized 9.8% Research by The Ascent showed that among people who have used a BNPL service, 45% first did so in 2019, 21% first did so in 2020, and only 7% had used a BNPL service prior to 2015.