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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

Amplifying Social Media Presence. 28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks. One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1%

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How Sophie Monk helped Skye + Lach Co on its way to $5 million

Inside Retail

Monk tagged the brand on her Instagram account around 2019, and there was a huge spike in traffic to the website and sales. “We The sisters worked in the same airline company, before starting a boutique store in 2015. At the time, everyone wore big glasses, as reflected by shows like The Kardashians. From 10 to 100 stockists.

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Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

Inside Retail

The Danish toy-maker said it will work closely with the Geena Davis Institute on Gender in Media and UNICEF as it seeks to promote more inclusive play, starting with its latest campaign ‘Ready for Girls’, which celebrates girls who rebuild the world through creative problem solving.

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With Web3, Social Media Creators and SMBS Can Get A Much Better Deal

Small Biz Trends

The rise of social media has led to the emergence of a multi-billion dollar “creator economy” that makes it possible for anyone to earn a living by creating and sharing content with their fans. The Limitations Of Centralized Social Media. On average, he earns between $9 and $38 per day from the fund.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

Consumers are at the heart of all we do. Recognising this underserved market, Sugar cosmetics entered the Indian market around the middle of 2015 to ‘enable women to explore, crack the code and relish in beauty products that were created for them to feel confident in their own skin.’. Explosive sales growth.

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