What Brands Can Learn From D2C Trendsetters
Retail TouchPoints
DECEMBER 29, 2021
In current times, D2C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. This means that social media platforms like Facebook, Instagram, Pinterest, LINE, TikTok, Xiaohongshu (RED) or WeChat are the first touch points with the consumer (instead of a Google search).
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