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Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

Inside Retail

OCTOBER 17, 2021

The Danish toy-maker said it will work closely with the Geena Davis Institute on Gender in Media and UNICEF as it seeks to promote more inclusive play, starting with its latest campaign ‘Ready for Girls’, which celebrates girls who rebuild the world through creative problem solving.

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

DECEMBER 29, 2021

Some brands have further reinforced this behaviour by providing additional prizes for consumers who share their photos of the product and tag the brand in their social media posts. According to psychologist George Miller’s research in 1950s, the optimal number of choices one can process at a single time is seven (plus or minus two).

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Experience Retail Today

Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

What Brands Can Learn From D2C Trendsetters

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