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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. Everlane is a clothing brand that sells high quality basics (cashmere sweaters, cotton t-shirts and jeans) but at lower prices than retailers like J.Crew.

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10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

At a time when retailers are fighting supply chain issues, rising inflation and having to implement and often defend COVID-19 protocols the customer experience can be lost along the way. Instead, a better customer experience would be not to place so much emphasis on closing the sale at all. Sephora does an excellent job of this.