Pumpkin spice latte season is here. But is the cult drink’s popularity waning?
Inside Retail
SEPTEMBER 5, 2023
In 2022, Starbucks , the first American coffee brand to promote pumpkin spice lattes, launched the popular drink on August 30. The creeping drop dates have raised questions about whether it’s OK to promote a fall-themed drink in the summer, while underlining just how popular pumpkin spice lattes really are.
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