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FTC Holds Online Fashion Brand Accountable for Suppressing Negative Reviews, Issues Updated Guidance for Marketers, and Warns Review Platforms

Hunton Andrews Kurth

In connection with this action, the FTC sent letters to 10 third party review management companies notifying them that avoiding the collection or publication of negative reviews violates the FTC Act. This ruling follows a continuing trend of FTC crackdowns on misleading advertising, reviews, and endorsements.

Fashion 98
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Sabato De Sarno to hit Milan catwalk on Friday with high stakes Gucci debut

Inside Retail

Bizzarri and the label’s previous creative director Alessandro Michele had been credited with the brand’s soaring success, doubling sales between 2015 and 2019 to nearly 10 billion euros, but lost ground to rivals, who invested heavily in marketing during the pandemic.

Fashion 130
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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. In 2019 Casper spent $154.6 of revenue.

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The rise of new beauty realities in China

Inside Retail

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. per cent in 2019. Let’s take a closer look.

Marketing 130
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Cashback goes premium: Stylerunner sisters reunite to launch Her Black Book

Inside Retail

Stevanja describes the app as being like Shopback or Cashrewards but for the premium and aspirational end of the market. Tapping into the US$108 billion cashback market. But most of the providers currently operating in this space, such as Shopback and Cashrewards, cater to the mass market. “It’s

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30+ Ecommerce Metrics Benchmarks (May 2019)

Store Growers

Email marketing. Tablet: 10% (vs 18%). And building an ecommerce empire on $150 orders is a lot easier than doing it on $10 orders. Source: RJMetrics Ecommerce Growth Benchmark (2015). The table shows a breakdown of the different conversion rates you can expect for each of your marketing channels. Device type.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. After Walmart suffered its first decline in sales in 2015 since 1970, it realized it had to be more aggressive. A growing online marketplace and advertising business. eCommerce isn’t cheap.