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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. After Walmart suffered its first decline in sales in 2015 since 1970, it realized it had to be more aggressive. A growing online marketplace and advertising business. I do it naturally.

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The rise of new beauty realities in China

Inside Retail

The Chinese beauty market. China has the world’s second-largest cosmetics market, right behind the US. According to CBNData, beauty categories took up two of the top 10 consumer sectors in 2019 as beauty products became ingrained in people’s daily routines. National pride shows itself in the cosmetics market.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. Warby Parker spent $43.3 million and $58.5

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Alibaba vs. Amazon, 7 Differences & Similarities

Indigo 9 Digital

Alibaba has different websites to serve different markets including Lazada and AliExpress. Amazon operates as Amazon in international markets but with a unique url for each specific country it operates in. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Business model.

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How Buy One, Get One Can Improve Your Sales

Wiser

The reason why France’s sales were not on par with the other countries was because instead of free, shipping’s cost was mistakenly reduced to 1 franc (about 10 cents at the time). Imagine that you are selling an item for $10 that cost you $2.50. Advertise on Multiple Channels. web traffic in 2017 came from a mobile device.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. Do you like this content?

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10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

If you are looking for ideas to boost the customer experience in your business then consider these 10 tried and true examples of how great brands give customers experiences to remember. And given the growth of DIY videos on YouTube there is a clear demand by the market for consumers to become experts by learning from other experts.