‘Everybody’s got a Levi’s story’: Chip Bergh reflects on his legacy
Inside Retail
DECEMBER 10, 2023
Initially, the business supplied wholesalers across the American West with ready-made clothing, fabric and other textiles, but in 1872, a tailor named Jacob Davis approached Strauss about patenting a design for denim pants reinforced with copper rivets. It was pivotal,” he says. Asia is a huge part of our growth algorithm.
Let's personalize your content