Retail TouchPoints

DECEMBER 29, 2021

The D2C business model no longer only represents the value proposition for brands, but now also encompasses the tactics that they have creatively employed to grow their market share (while tailoring to each individual market’s preferences). These tactics are lessons that all brands can learn and apply to their business model.

Beauty and Health 290

Beauty and Health Consumer Marketing Management 290

Inside Retail

NOVEMBER 20, 2022

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. Thomasz focuses on the financial, wholesale and customer service side of the business, while Schmidt looks after marketing and creative. We’re constantly bringing new styles and colours to the market.

Accessories 130

Accessories Boutique Wholesale Marketing 130

Store Growers

MARCH 9, 2021

Ritual Vitamins has been around since 2015 and aims to bring more transparency to supplements. These still promote the products, but the target search queries that have more information seeking intent. Branded clicks account for 30% of all paid search traffic (about 17,000 visitors), but only 17% of the total ad spend ($30,064).

Drop-Shipping 75

Drop-Shipping Promotions Shopping Accounting 75

Store Growers

JANUARY 29, 2019

Imagine a new brand launching in a hyper-competitive market. But Purple, the brand in question, is thriving in a market that has become even more cut-throat. The company launched back in 2015 with a $171,000 Kickstarter campaign. Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses.

Advertising 64

Advertising Marketing Shopping Promotions 64