The Google Ads Strategy of Purple Mattresses
Store Growers
JANUARY 29, 2019
The company launched back in 2015 with a $171,000 Kickstarter campaign. Videos can easily have a price tag of $500,000. As mentioned in the overview, Purple spends only a small fraction of its budget on Search ads. range, and probably brings them interesting top of the funnel traffic that they can retarget.
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