Inside Retail

NOVEMBER 20, 2022

Monk tagged the brand on her Instagram account around 2019, and there was a huge spike in traffic to the website and sales. “We The sisters worked in the same airline company, before starting a boutique store in 2015. We just needed to learn how to do it, and bring the products to market at an affordable price,” Schmidt said.

Accessories 130

Accessories Boutique Wholesale Marketing 130

Retail TouchPoints

DECEMBER 29, 2021

One example of this is Nike, which amplified its 165 million social media followers to grow its D2C commerce revenue, accounting for 33.1% Some brands have further reinforced this behaviour by providing additional prizes for consumers who share their photos of the product and tag the brand in their social media posts.

Beauty and Health 290

Beauty and Health Consumer Marketing Management 290

Store Growers

MARCH 9, 2021

Ritual nails both components, and is doing a lot of interesting things when it comes to Google Ads. Ritual Vitamins has been around since 2015 and aims to bring more transparency to supplements. These still promote the products, but the target search queries that have more information seeking intent. Let’s dig in!

Drop-Shipping 75

Drop-Shipping Promotions Shopping Accounting 75

Store Growers

JANUARY 29, 2019

The company launched back in 2015 with a $171,000 Kickstarter campaign. They had two options: Do the same than their competitors but try to do it better. Do something different. As we’ll see later, doing #1 required a ton of cash which they didn’t have. They do almost everything in-house.

Advertising 64

Advertising Marketing Shopping Promotions 64