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The Google Ads Strategy of Purple Mattresses

Store Growers

The company launched back in 2015 with a $171,000 Kickstarter campaign. Here is a quote from CMO Alex McArthur : “We have more people on our creative team than our advertising or acquisition team. This kind of placement is the big leagues when it comes to online brand awareness advertising. Purple YouTube advertisements.

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How Ritual Vitamins Makes $663,724/Mo With Google Ads

Store Growers

Ritual Vitamins has been around since 2015 and aims to bring more transparency to supplements. These still promote the products, but the target search queries that have more information seeking intent. Branded clicks account for 30% of all paid search traffic (about 17,000 visitors), but only 17% of the total ad spend ($30,064).