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How Ritual Vitamins Makes $663,724/Mo With Google Ads

Store Growers

Ritual Vitamins has been around since 2015 and aims to bring more transparency to supplements. Branded clicks account for 30% of all paid search traffic (about 17,000 visitors), but only 17% of the total ad spend ($30,064). Looking at the Google Tag Assistant, I do see a few events firing when interacting with the page.