Retail TouchPoints

DECEMBER 29, 2021

The D2C business model no longer only represents the value proposition for brands, but now also encompasses the tactics that they have creatively employed to grow their market share (while tailoring to each individual market’s preferences). D2C as a business model has always been around. Amplifying Social Media Presence.

Beauty and Health 290

Beauty and Health Consumer Marketing Management 290

Inside Retail

NOVEMBER 20, 2022

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. Thomasz focuses on the financial, wholesale and customer service side of the business, while Schmidt looks after marketing and creative. On the other side, it is projecting $5 million in revenue next year.

Accessories 130

Accessories Boutique Wholesale Marketing 130

Small Biz Trends

NOVEMBER 28, 2022

Facebook users who have an account can buy and list items for free. It all began with Buy and Sell Groups that were launched in 2015. Facebook Marketplace is Free: You only need a Facebook account to add a Marketplace listing. Facebook marketplace connects buyers and sellers. Plus there are no listing fees. Pet Supplies.

Payment Services 111

Payment Services Accounting Shipping Location 111

Store Growers

JANUARY 29, 2019

Imagine a new brand launching in a hyper-competitive market. But Purple, the brand in question, is thriving in a market that has become even more cut-throat. The company launched back in 2015 with a $171,000 Kickstarter campaign. Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses.

Advertising 64

Advertising Marketing Shopping Promotions 64

Store Growers

MARCH 9, 2021

Ritual Vitamins has been around since 2015 and aims to bring more transparency to supplements. Branded clicks account for 30% of all paid search traffic (about 17,000 visitors), but only 17% of the total ad spend ($30,064). Ritual nails both components, and is doing a lot of interesting things when it comes to Google Ads. Let’s dig in!

Drop-Shipping 75

Drop-Shipping Promotions Shopping Accounting 75

Retail Geek

NOVEMBER 23, 2021

Scot: [2:20] Cool what’s so name some of the firm’s so in my recollection you’ve probably worked at six firms like how many firms have you worked out over or that career. A small boot wonderful Boutique called American Technology research and I’m currently at evercore isi but I’ve been doing nothing but net.

Marketing 52

Marketing Merchant Services Advertising Shipping 52