Retail TouchPoints

DECEMBER 29, 2021

In current times, D2C refers to brands selling directly to consumers rather than the more traditional approach of selling through retailers. 28% of internet users globally discover brands/products via ads on social and another 43% research products via social networks. Amplifying Social Media Presence.

Beauty and Health 292

Beauty and Health Consumer Marketing Management 292

Inside Retail

NOVEMBER 20, 2022

Designer eyewear brand Skye + Lach Co survived the pandemic through a strong marketing and educational campaign. Thomasz focuses on the financial, wholesale and customer service side of the business, while Schmidt looks after marketing and creative. Together, they both collaborate on product design. From 10 to 100 stockists.

Accessories 130

Accessories Boutique Wholesale Marketing 130

Store Growers

JANUARY 29, 2019

Imagine a new brand launching in a hyper-competitive market. But Purple, the brand in question, is thriving in a market that has become even more cut-throat. The company launched back in 2015 with a $171,000 Kickstarter campaign. Other direct-to-consumer mattress brands like Leesa have raised $32M. Similar product.

Advertising 64

Advertising Marketing Shopping Promotions 64

Retail Geek

NOVEMBER 23, 2021

Risk is to focus on companies with large Tam’s excellent management teams great product Innovation and superb customer value prop and Netflix screen so well for me on those four things I’ll just take this off super quickly if you don’t mind. [11:42]

Marketing 52

Marketing Merchant Services Advertising Shipping 52