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The Google Ads Strategy of Purple Mattresses

Store Growers

Imagine a new brand launching in a hyper-competitive market. But Purple, the brand in question, is thriving in a market that has become even more cut-throat. The company launched back in 2015 with a $171,000 Kickstarter campaign. Purple will do $405M in revenue in 2018 and has slotted 143M in “Marketing and selling” expenses.

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How Ritual Vitamins Makes $663,724/Mo With Google Ads

Store Growers

Ritual Vitamins has been around since 2015 and aims to bring more transparency to supplements. Branded clicks account for 30% of all paid search traffic (about 17,000 visitors), but only 17% of the total ad spend ($30,064). Second are the advertisements. Let’s dig in! The company has raised a total of $40.5M in venture capital.

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Jason & Scot Show Episode 281 – Mark Mahaney, author and top internet analyst

Retail Geek

Scot: [2:20] Cool what’s so name some of the firm’s so in my recollection you’ve probably worked at six firms like how many firms have you worked out over or that career.