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Puma’s Strategy: 4 Keys to its Success

Indigo 9 Digital

FEBRUARY 23, 2023

Puma decided about five years ago it had to do a better job with its shoes in the performance category. “We Puma’s “ running products are both technical and trend-right, and the quality of its basketball product has allowed it to grow its market share,” said Matt Powell, NDP’s VP and senior industry advisor for sports. Focus on women.

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