Puma’s Strategy: 4 Keys to its Success
Indigo 9 Digital
FEBRUARY 23, 2023
Puma decided about five years ago it had to do a better job with its shoes in the performance category. “We We decided this is an area we want to be present in as a brand, we want to up our game,” said Erin Longin, general manager of Puma’s running and training business unit. “We Get back to basics. Leverage key partnerships.
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