Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston
Retail TouchPoints
SEPTEMBER 20, 2023
The brand — which started back in 2015 with the goal of reinventing the classic Hawaiian shirt — now offers a full range of resort wear for men, women and children and just marked the opening of its first flagship…in Charleston, S.C. The location had already been snapped up and was eventually turned into a Turkish rug shop.
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