From Snoop Dogg to DVF: How collabs help drive growth at Skechers
Inside Retail
MARCH 7, 2023
The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. The brand achieved record sales of over $7.4 per cent increase in wholesale turnover, and a 10.8 per cent increase in direct-to-consumer sales.
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