Retail TouchPoints

OCTOBER 2, 2020

A 20-year veteran of the company, Decker has served as EVP of Merchandising since 2014. As the company’s chief merchant, he has been responsible for all store and online merchandising departments, merchandising strategy, services and vendor management, marketing and in-store environment.

Promotions 165

Promotions Merchant Services Store Operations Advertising 165

Retail TouchPoints

FEBRUARY 21, 2023

That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend. Source: Insider Intelligence But while spending has been stifled due to economic uncertainty, it’s not all gone — so where are advertisers shifting their dollars?

Social Commerce 239

Social Commerce Advertising Merchant Services Shopping 239

Store Growers

NOVEMBER 27, 2018

The company sprouted from a successful Kickstarter campaign back in 2014 and is now selling a whole range of men’s and womens shoes. It’s hard to get an exact number, but people in the industry estimate Allbirds spends about $100-500k/mo on advertising. You’ll find out in this post. If you prefer the video version: ?.

Advertising 31

Advertising Returns Accounting Shipping 31

Retail Geek

JUNE 13, 2022

Impact of App Tracking Transparency (ATT) on advertising platforms Shopify vs. Facebook Retail Media Networks Q1 2022 US Department of commerce data and trends Audience questions (including buy now pay later). This episode was recorded in front of a live audience at the NYC Google HQ, for Zenith Basecamp.

Fulfillment 52

Fulfillment Shipping Merchant Services Advertising 52