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From Store #1 to Store #300, Warby Parker Keeps its Eyes on the Prize

Retail TouchPoints

Sandy Gilsenan By 2013 Warby Parker was ready to open its first brick-and-mortar store, in NYC’s SoHo neighborhood. All these locations will offer a full suite of products and services including glasses, contacts, eye exams and vision tests. Gilsenan: Physical retail remains a top priority.

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LoveShackFancy founder on building a 360-degree lifestyle powerhouse

Inside Retail

In 2013, Rebecca Hessel Cohen, a former fashion and beauty editor for publications like Cosmopolitan and Glamour , decided to turn her love of all things fashion and feminine into a business after designing the bridesmaids’ dresses for her own wedding. We’ve also opened in Aspen, Colorado, which has been a dream location for so long.

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How fragrance king Vicken Arslanian revitalised the Commodity brand

Inside Retail

The perfume and fragrance goods brand , known for its unique range of products inspired by non-traditional scents like paper, moss and milk, entered the retail scene in 2013 after a successful Kickstarter campaign. If so, what locations are in mind? Commodity Fragrances is the embodiment of a comeback kid.

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How Oz Hair & Beauty’s Guy Nappa drives growth through omnichannel innovation

Inside Retail

And no wonder, given the fast-growing omnichannel hair-care business has gone from strength to strength since it was founded in 2013. Its essentially a billboard in that location, Nappa said. But for Guy Nappa, who co-owns Oz Hair & Beauty with his brother Anthony Nappa, it is genuinely fun. My parents are hairdressers.

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Inside Levi’s Lot 1: Conversations with Tokyo’s master tailors

Inside Retail

Levis Lot No 1, located within the Tokyo flagship store in Harajuku, offers customers a rare opportunity to work closely with master tailors in designing custom denim pieces. As for the main tailor shops in Japan, they started in 2012, and there are now seven locations across the country. MY: First, I joined the company in 2013.

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Inside the latest luxury and concept store openings in the US

Inside Retail

The brand has three bricks-and-mortar shops in Colombia, one store in New York Citys SoHo neighbourhood, and a new flagship location at one of Miamis largest luxury shopping destinations, Aventura Mall. The brand first came to life in 2013 after a successful Kickstarter campaign.

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‘Where everything comes to life’: Brands on the power of bricks-and-mortar

Inside Retail

The stores were also located in places where the brands ideal consumers, like Malin and Goetz themselves, would live. Similarly, hair care and colour brand Madison Reed decided to begin opening bricks-and-mortar spaces, initially with pop-up shops, in 2016, not long after launching as a direct-to-consumer (DTC) business in 2013.

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