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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

So it will come as no surprise that even after growing a staggering 42% in 2021, the influencer market is expected continue that trajectory in 2022 reaching $15 billion by the end of the year, according to projections from influencer marketplace Collabstr. TikTok is catching up though, capturing 46% of influencer marketing spend last year.

Marketing 268
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Asos ties exec pay to new environmental goals

Inside Retail

Online fashion retailer Asos set out plans to cut its environmental impact and improve worker rights on Thursday, tying its success in cutting waste and carbon levels to future management pay. Asos sells over 85,000 products in 200 markets.

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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

The Chinese fast fashion giant may be one of the most downloaded fashion apps around the world, but it continues to maintain a low corporate profile. Ask any consumer to name a fast fashion retailer and they probably think of H&M, Zara or Gap. Fast fashion, but slow deliveries. Inclusive fashion.

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Shein hires ex-PLT buying director as first ever chief product officer

Retail Gazette

In her new role, she will also help the Chinese-based fashion giant, which employs 40 people in its London office, grow a Manchester-based team of around 15 staff by the start of next year. Dunne’s appointment comes as Shein’s UK business made a pre-tax profit of £12.2m

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Analysis: Esprit, the forgotten brand that lost its identity

Inside Retail

However, the birth of fast fashion and the rise of the millennials soon pushed Esprit out of the game – and the Hang Seng Index – in 2013, sparking a continuing downward spiral for the years to come. These brands bring with them strong digital marketing and partnership initiatives.

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Spring Fair looks ahead to 2025 following a buzzing show

A1 Retail

We are using the show as the launchpad for our new solar light brand Lumiz which we have brought here for the first time and as it has been extremely well received into the market. Neem products last longer and when they are worn, can be returned and recycled.”

Fashion 59
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6 of the Best Ways to Retain Customers in Retail

Indigo 9 Digital

Apple is the largest company in the world with a market capitalization of over a trillion dollars. Many consumers say they want to buy sustainably sourced clothing but fast fashion retailers like Zara and H&M are among the largest clothing retailers in the world. Market research doesn’t help. Sell great products.