Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
Retail TouchPoints
MARCH 15, 2022
So it will come as no surprise that even after growing a staggering 42% in 2021, the influencer market is expected continue that trajectory in 2022 reaching $15 billion by the end of the year, according to projections from influencer marketplace Collabstr. TikTok is catching up though, capturing 46% of influencer marketing spend last year.
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