‘Where everything comes to life’: Brands on the power of bricks-and-mortar
Inside Retail
APRIL 13, 2025
The stores were also located in places where the brands ideal consumers, like Malin and Goetz themselves, would live. Similarly, hair care and colour brand Madison Reed decided to begin opening bricks-and-mortar spaces, initially with pop-up shops, in 2016, not long after launching as a direct-to-consumer (DTC) business in 2013.
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