2012 Location Shipping Target Market 
Retail TouchPoints
OCTOBER 13, 2022
“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market. ThirdLove’s Venice, Calif.
Retail Gazette
DECEMBER 20, 2023
M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. ” A new M&S clothing team Another key factor in its transformation has been the team running the ship.
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