How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love
Retail TouchPoints
APRIL 26, 2024
Half of these pet-owning households are run by millennials and Gen Zers, who don’t just look at their pets as “furry friends” but as their children. The company was founded in 2012 with its core product offering, BarkBox. At Bark, it’s more than attribution. RTP: What is Bark’s overall vision for wholesale moving forward?
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