The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow
Indigo 9 Digital
FEBRUARY 13, 2023
But over more than a decade Gwyneth Paltrow’s lifestyle brand has grown from a weekly newsletter into an eCommerce, media and events empire valued at $250 million in 2018. By 2018 goop had over 8 million subscribers. But it was not until 2012, four years after she sent her first newsletter that goop ventured into eCommerce.
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