Battle of the sportswear brands: Why Chinese consumers are going local
Inside Retail
JANUARY 31, 2023
Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products. By 1992, the company was making the podium uniforms for the Chinese team in Barcelona, and it continued to do so for the next four Olympiads, ending in 2012 when its rival Anta took over. In 2019, Nike sold US$6.2
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