The Iconic’s chief marketing officer on creating a campaign that turns heads
Inside Retail
FEBRUARY 19, 2024
The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.
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