Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’
Retail TouchPoints
MARCH 31, 2023
When Wish debuted in 2010 it took the U.S. But as the OG value-shopping app tries to win back consumers, it has more than a few hurdles to overcome — not least of which is luring back lapsed consumers who now have new alternatives that don’t come with any negative history.
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