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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. Doubling down on merchants outside of China. The company also signed a new partnership with South Korean logistics provider Rincos to streamline processes for its Korean merchants and onboarded a number of U.S.

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Wish Sold to Asian Ecommerce Platform Qoo10 for $173 Million

Retail TouchPoints

“Upon close, we expect the new Wish platform will have an improved customer experience through increased product assortment and merchant selection. And for our merchants, we will be able to offer fully integrated logistical capabilities to deliver unmatched cost-efficient services with high quality control and transparency.”