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Precise data on the growth of clothing waste is scarce but collection for recycling and reuse increased gradually in several European countries from around 2010, a 2021 EU report said. Fastfashion, or making and selling cheap clothes with a short lifespan, is “highly unsustainable”, the Commission said in July.
Its investment in highly creative and constantly changing store concepts and brand collaborations has enabled it to buck the industry trend and drive foot traffic in an era of online shopping, helping it earn the title of Best Department Store in the World four times between 2010 and 2018 at the Global Department Store Summit.
Many consumers say they want to buy sustainably sourced clothing but fastfashion retailers like Zara and H&M are among the largest clothing retailers in the world. Then towards the end of the decade in 2007 Apple launched the iPhone, then the iPad in 2010. Let’s take the sustainability movement.
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