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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

As the oldest members of Gen Z move into their mid-20s and the youngest enter their teen years, personal finance concerns are high on their list of worries. Gen Z wants curation of services, retail stores and food and beverage experiences, since they often spend more on dining than shopping,” said Cegielski. “If

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Meet Gen Alpha, the kids and tweens already influencing purchase decisions

Inside Retail

At the time, the focus was on Generation Z, those born between 1995 and 2009. But knowing that Generation Alpha would be the first to be entirely born in the 21st century (with births commencing in 2010), I believe they are not a return to the old, but the start of something new. Yet, a new generation was about to begin.