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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

Back in 2009 it launched its mobile app. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. In 2019 Starbucks opened up its first pickup only location in the United States.

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Best Retail Marketing Tips for 2019

Retail Next

Make it location-based. Re-engage past customers. Some retailers operate online, others have physical stores or locations, and most have both. Whether you’re selling online or offline, you can leverage email to attract new shoppers and keep your loyal customers engaged. Leverage email marketing.

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Over a decade ago in 2009 it launched its mobile app. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. Then it began offering in app mobile payments in 2011. Do you like this content?

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Starbucks’ Strategy: 4 Actions it Used to Grow Into a $100 Bln Company

Indigo 9 Digital

In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United states who worked at least an average of 20 hours per week. Back in 2009 it launched its mobile app. Four years later Starbucks had 1,000 locations and two years after that it had 2,000 locations.