A retail expert weighs in on Alibaba and JD.com’s approach to Singles Day
Inside Retail
OCTOBER 23, 2023
Started by Alibaba in 2009 with just 27 brands, 11.11 About 46,000 brands and merchants worldwide will promote overseas products on Alibaba. In 2009, Alibaba transformed the holiday from an “anti-Valentine’s Day” into the 11.11 For the 2023 Taobao Tmall 11.11 is now in its 15th year. Initially, a 24-hour online sale, 11.11
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